AscentOur approach
Sustaining wealth, building a legacy
Bringing your mission, vision and values to life
Ascent helps families like yours achieve great things by supporting your mission, vision and values as well as your financial objectives. We partner with you to make a positive impact on people you care about and the world around you.
Our approach focuses on both the achievement of wealth and the possibilities it creates for your family by providing insights, tools and resources to advance your legacy goals. Since every family is unique, we tailor our work to your specific needs. We aim to be your family’s financial home, aligning your values and ambitions with investment strategy, tax implications, succession planning and other key areas.
A differentiated approach
What sets Ascent apart is our focus on assets beyond financial capital – including human, intellectual and social capital to effectively transition wealth between generations. We provide deep expertise and customized resources targeting the dynamics of family wealth and the challenges of sustaining it.
Alignment around purpose
Communication, trust and preparation drive successful wealth transitions. Through planning sessions, interviews and reviews of your foundations and other estate structures, we help unite your family around a shared vision.
Preparing the next generation
We provide education programs for your family members to help them understand your legacy intentions and incorporate them as partners in the succession process. This helps build a stronger family culture, and the capabilities and commitment of all generations.
Utilizing advanced technology
Like a business, strategically organizing your family information, creating efficiency and streamlining workflows are critical to success. We use best-in-class technologies to deliver secure, customized information to you. Our technology is integrated into Ascent’s services, making it easy to gain a full perspective on your financial picture.
Personal attention, vast resources
As an Ascent client, you’ll benefit from a service structure that blends personal attention with unique regional understanding and national reach. Our very low client-to-advisor ratio and team-based compensation model mean Ascent offers tailored, objective advice – always backed by the foundational strength, stability and transparency of U.S. Bank.
Reputation
U.S. Bank has been named one of the World's Most Ethical Companies® for the 10th consecutive year by the Ethisphere Institute.1
Recognition
Family Wealth Report recognized Ascent as the 2023 winner in the “credit solution” category for our commitment to technological innovation and the banking needs of our clients.2
Rating
U.S. Bank is among the highest rated banks globally by Moody’s, with a baseline credit assessment of a2.3 This rating reflects U.S. Bank’s consistent historic outperformance relative to most U.S. and global banking peers.
A multidisciplinary team of experts
Ascent’s holistic approach to the needs of family wealth is reflected in our multidisciplinary teams, where experts in areas such as philanthropy, legacy and governance work alongside our financial professionals. Our experts function as an integrated group to ensure that each part of your plan serves a larger vision.
Services to amplify your impact
From investment management to family office services, from trust and estate services to private banking, we have the expertise and resources you need. Everything we do, from our deeply personal approach to utilizing advanced technology, unlocks new possibilities to generate the greatest impact.
Insights from our experts
Market news
Stay informed with our up-to-date reports on economic events and news from the markets.
Best practices for starting a single family office
There are a few things to consider before starting a single family office. These best practices can provide insight about private wealth management for families.
How to elevate female role models in your family story
Every family tree is full of amazing female role models. Oral history can be an effective way to record their stories and raise the profile of the women in your family.
Next step
Equal Housing Lender. Deposit products offered by U.S. Bank National Association. Member FDIC. Credit products are offered by U.S. Bank National Association and subject to normal credit approval.